Privacy Policy
Tend, an Impact Futures Group brand (“Tend”, “we”, “our”, “us”) is committed to protecting and respecting the privacy of our visitors, clients, and learners when visiting our website or communicating with us electronically.
This Privacy Policy explains the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.
Please read this policy carefully to understand our practices regarding your personal data and how we will treat it.
For the purpose of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is:
Tend, an Impact Futures Group brand
Spaces, Floor 5
156 Great Charles Street
Queensway
Birmingham
B3 3HN
Spaces, Floor 5
156 Great Charles Street
Queensway
Birmingham
B3 3HN
What personal data do we collect
You may give us information about you by corresponding with us by phone, email, completing forms on our website, or entering into a learning or employer activity with Tend. This includes information you provide when you apply for vacancies, register interest in our services, or engage with us as a client.
The information you share with us may include:
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Name, address, email address and phone number
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Date of birth, marital status, personal description (including gender), and geographical location
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Employment history, right-to-work details, salary information, and training or achievement records
Sensitive personal data: We may also collect and use special categories of more sensitive personal information, including race, ethnic origin, religion, sexual orientation, and criminal convictions.
How do we use your personal data and what is the legal basis?
We only collect personal data where it is necessary for specific purposes. If data is mandatory and not provided, we may not be able to process your request.
Our lawful bases for processing include:
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Consent – where you have given us permission to use your information
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Contract – where processing is necessary to deliver our services to you
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Legal obligation – where processing is required by law
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Legitimate interests – where processing is necessary for our business interests and does not override your rights
Examples of processing:
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Purpose of processing
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Legal basis
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|---|---|
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Processing a job application
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Performance of a contract
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Apprenticeship enrolment and funding compliance
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Legal obligation / Contract
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Checking eligibility to work in the UK
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Legal obligation
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Marketing communications about similar services
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Legitimate interest (with opt-out option)
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Sharing your information
We may disclose your personal data to the following recipients:
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Funding agencies such as the Department for Work & Pensions and ESFA
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Reference and DBS check providers
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Occupational health providers
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Service providers, including HubSpot, which we use as our Customer Relationship Management (CRM) and marketing automation platform
Use of HubSpot
We use HubSpot to manage customer and prospect relationships, send communications, and track engagement with our services. HubSpot acts as a data processor on our behalf. Data processed by HubSpot is stored securely within the EU or US (under appropriate safeguards such as Standard Contractual Clauses).
We use HubSpot to manage customer and prospect relationships, send communications, and track engagement with our services. HubSpot acts as a data processor on our behalf. Data processed by HubSpot is stored securely within the EU or US (under appropriate safeguards such as Standard Contractual Clauses).
We may also disclose your data where required to comply with law, enforce agreements, protect our rights, or safeguard your vital interests.
Data retention
We will not retain your data for longer than necessary. Retention periods depend on the type of information and legal requirements.
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Type of data
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Retention period
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|---|---|
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Job applicant data
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6 months from the end of the recruitment campaign
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Employee data
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Duration of employment plus 7 years
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Learner details
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As required by government funding/awarding body rules
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Employer details
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As required by government funding/awarding body rules
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Data security
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We store data on secure servers and encrypt sensitive information.
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We require service providers, including HubSpot, to use appropriate technical and organisational measures.
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While we take steps to protect your data, the transmission of information online is never completely secure. Any data you send electronically is at your own risk.
Your rights
Under UK GDPR, you have rights over your personal data, including the right to:
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Request access to information we hold about you
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Request correction or erasure of your data
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Restrict or object to certain processing
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Withdraw consent (where consent was the lawful basis)
To exercise these rights, please contact our Data Protection Officer at 01753 596004.
Updates to this policy
We may update this policy from time to time. Please revisit this page periodically to see the latest version.
Cookies and Tracking
Our website uses cookies and similar technologies to improve user experience, analyse traffic, and deliver relevant content.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They help us recognise your device, remember preferences, and improve site functionality.
Types of cookies we use
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Essential cookies – required for the website to function properly
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Performance cookies – collect anonymous data about how visitors use our site
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Functionality cookies – remember preferences such as form inputs
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Marketing and tracking cookies – set by HubSpot and other providers to measure engagement, deliver targeted content, and personalise communications
HubSpot tracking
We use HubSpot to collect information about how visitors interact with our website, including page visits, form submissions, email engagement, and IP-based location data. HubSpot uses cookies and tracking pixels to provide us with analytics and support personalised marketing.
Data collected through HubSpot is processed securely and only used to improve your experience with Tend. You can learn more about HubSpot’s privacy practices at https://legal.hubspot.com/privacy-policy.
3rd party tracking
We engage carefully selected third-party partners and service providers who process personal data on our behalf in compliance with GDPR. From time to time, we appoint digital marketing agencies to conduct outreach and marketing activities on our behalf. As part of these activities, personal data may be processed in accordance with applicable data protection laws. Our appointed data processors include:
(i)Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733. You can contact Sopro and view their privacy policy here: http://sopro.io. Sopro is registered with the ICO Reg: ZA346877. Their Data Protection Officer can be emailed at: dpo@sopro.io
Managing cookies
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