About tend
Your go-to partner for must-have solutions in health and social care training
As someone committed to excellence in care, you need a training partner you can count on to help deliver it. That's what tend is all about; creating life-changing training and skills for the people who change lives.
Better than that; tend™ isn’t just sector specific. We’re you specific. By connecting your organisation’s unique needs to more carefully tailored career pathways, we produce life-long learners who thrive in their roles.
Team culture
To deliver the best training in care we start by looking after our own people, with charity, wellness and team building days and by having a dedicated Chief People Officer. As a team, this helps keep us motivated, close-knit and happy in our work, and it shows.
Tried and trusted
We’ve been crafting and delivering solutions in health and social care training for more than two decades. We’re also constantly evolving, refining our service and products to meet the ever-changing needs and challenges of our sector.
Fair and inclusive
As a conscientious forwarding-thinking business centred on people, we’re naturally and proudly inclusive. That means you get flexible course delivery adapted to students’ learning needs, plus content that covers rapidly evolving regulations in areas like SEND.
Our leadership team
Leading by example.
Dynamic individuals with decades of combined experience behind them, our Board are perfectly equipped to lead a forward-looking business like ours.
They’re devoted to our sector and hands-on too, which makes them an inspiration to the whole tend team.
Simon Rouse
Chief Executive Officer
Nicole Smith
Chief Operating Officer
Emma Johnson
Chief People Officer
Kelly-Marie Harris
Chief Growth Officer
Sean Riley
Chief Transformation Officer
Our Commitment to Communities
Giving Back
As a company devoted to excellence in care, compassion runs deep at tend.
We aim for 1,000 hours each year spent supporting projects and causes like Young Lives vs Cancer, giving every employee a paid day off to support their community, whether through volunteering, local projects, or sponsored hikes and parkruns.
My apprenticeship taught me practical methods and theoretical models that I could apply every day. I became a much better supervisor within a year and a half. I passed my apprenticeship early with a Distinction. I was already proud of myself, but then I was promoted to Care Professional Lead!
Hannah Cowles, Learner, Care Professional Lead, Home Instead West Leicestershire & Market Bosworth
Taking Initiatives - Stronger together
AoA
With tend, you’re choosing a market-leading training provider backed by the brilliant Association of Apprentices.
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Roots for achievers
Aiming high at doing good comes naturally for us, so our duty of care doesn’t stop our learners and those they look after.
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Armed forces support
Helping those who serve our country doesn’t just make us proud, it makes us stronger too.
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